About us

Who is Axsia HTL

Our mission is simple, ‘to maximise our client’s return on hotel investment’.

Axsia HTL prides itself on hotel asset management but offers a diverse range of complementary advisory services across the entire investment lifecycle. We are a dynamic group of highly qualified individuals with years of experience in hotel, tourism and leisure industries, major global hotel brands and consulting.

Our approach when working with our clients is to immerse ourselves in the guest’s journey and understand the attractors that will encourage repeat visits. We create experiential hotels to ensure longevity and continued returns on the owners’ investment. While focusing on profit and cashflows, we are not short-term marginal cost cutters. We focus on asset value creation and we have an impressive portfolio to attest to our capabilities.

60+
development advisory projects
10+
asset management roles
75+
Project Feasibilities Completed
100%
set to achieve investment returns
100%
portfolio trade
Our Team

Meet Our Expert Leaders

Our leadership team at Axsia HTL have an insurmountable wealth of experience, are passionate, knowledgeable and have built this brand based on integrity and trust.

Bill Edwards

Bill Edwards

Executive Chairman
David Simpson

David Simpson

Managing Director
David Fraser

David Fraser

Executive Director
Robert Scullin

Robert Scullin

Director-Hotels

Nicole Grainger

Consultant

Sarah Taylor

Senior Consultant

Axsia HTL and Our Directors Are Proud Members Of